The Problem

The old True Calling website is designed with clean user interface grid, however we received many problematic feedbacks from users:

1. Featured post slider: image is often cropped and the text covered most part of the image.
2. Categories: there are too many categories and the names are too generic (not enticing users to click on them)
3. Post section: the way that the post is laid our with title and excerpt makes it looks like a blog/news post rather than a video post.
4. Overall, the website looks corporate and doesn’t feature the diverse and rich stories of True Calling episodes

Old Website

The Solution

I researched other media companies such as Great Big Story, Vice, and Broadly, and created different prototype design. After numerous iteration and discussions with the team and owners,  I came up with a new design that solves the problem above.

1. The new website focuses on big imagery that features the unique and interesting stories of True Calling subjects.
2. I removed the excerpts because the image and title speaks for itself.
3. The categories section is replaced with six playlist with unique names.
4. The website now is more vibrant and establish True Calling as a media company that champions diverse and inspiring stories about human ambition.

New Website